Workshops are brought to you by CCA/ACC President Jeff Bradshaw and CCA/ACC Treasurer Jane McCutcheon
Featured Topics include:
Tradition of Camping
Marketing and Recruitment
Business and Finance
Customer Service & Client Retention
Please Note: English is the working language of these courses
These workshops have been designed to provide professional development for Canadian Camp Directors. At each location, special guest presenters will join Jeff and Jane to provide their expertise. Participants can expect formal and informal interaction with speakers, and, most importantly, with fellow delegates. The bringing together of like-minded professionals is one of the highlights of these group workshops.
Two workshops are available:
The Sheraton Centre, Richmond Hill, ON (January 24 – 25, 2012)
(in conjunction with the OCA Annual Conference)
January 24 (6:00 pm) – January 25 (6:00 pm):
Includes Tuesday supper, Wednesday lunch
$160.00 plus tax. Hotel accommodation available at an additional cost.
To register contact course coordinator:
Jane McCutcheon (CCA/ACC Treasurer)
Phone: (705) 789-8611
Stillwood Camp & Conference Centre, Vancouver, BC (February 5 – 6, 2012)
(in conjunction with the BCCA Annual Conference)
February 5 (1:00 pm) – February 6 (6:00 pm):
Includes Sunday supper, Monday breakfast & lunch and overnight accommodation at Stillwood
$190.00 plus tax
To register contact course coordinator:
Harry Edwards (BCCA)
Phone: (604) 858-6845 ext.105
No camp director wants to believe that a tragedy will befall our camp. A crisis serious enough to draw media attention is probably going to come under the category of “worst things that can happen at camp.” When the worst does happen, we inevitably are faced with a juggling act – Most important, we have our own stakeholders to protect and serve. That obviously means that first and foremost we take care of our campers. Second (and it better be fast!) we communicate with their parents to let them know that their children are safe. But third cometh the media, and if we’re in crisis, come they will.
At that moment we will be unprepared and distracted. We will want them to go away. They will phone, they will email, and if the crisis is exciting enough, they will show up at camp – unannounced.
Our first temptation is to say “No comment.” Resist that. It will make you look really bad. Instead, craft three key messages that you want to communicate. Why only three? Because when talking to reporters you will be so stressed that you’ll lose track of more messages. Also because they like it simple. Give them more info and it will be they who choose which of your points to include. You don’t want that. You want to control the message. Give them five messages and they’ll pick the two you least like.
The only way to control the message is to give them precisely the info you want to get out and no more. So in advance of any media encounter, you must write your three key messages. You’ll need to be ready when the media arrive, so write the three messages as soon as your campers’ safety is secured, and while you’re contacting parents. That’s how fast the media will get to you.
How to craft the three key messages? One, write them, so you’ll have something to jog your memory while you’re speaking to media. Winging it will cause errors. Two, write the three points in descending order or priority. I would always make point one some form of reassurance about the present safety of all our campers. Point two might be about the future safety of all our campers. And point three should be about what we are pro-actively doing to fix the problem we were having.
No matter what questions the reporters ask you, answer with one of those three points. Say nothing else. Repeat them if necessary. Don’t say anything else. Don’t say anything you didn’t plan to say. They will try to trick you into doing that, but don’t let them. Your job is to stay in control of the interview, so that your camp comes out smelling like roses on the national news.
Written by Joanne Kates (Director of Camp Arowhon, Algonquin Park, Ontario)
Participants at the first, pilot National Leadership Forum, which met in Halifax on Monday October 17, 2011, were:
First Row (left to right) Jane McCutcheon (Treasurer), Jill Dundas (Visioning Implementation Chair), Kathy Koehler (ACA Rep), Jeff Bradshaw (CCA/ACC President) Second Row: Heather Heagle (Executive Director OCA), Pam Chater (BCCA Rep), Dr. Stephen Fine (Research Chair)
Third Row: Bob Wiebe (MCA Rep), Karen Brake (NLCA Rep), Catherine Ross (Communication Chair), Dave Graham (OCA Rep)
Fourth Row: Bryan Ezako (Executive Director MCA), Stephane Richard (NBCA Rep), Roxy Peterson (CANSPEI Rep), Donnas Wilkinson (Executive Director SCA, SCA Rep), Tanya Desrochers (ACQ Rep),
Back Row: Harry Edwards (Incoming President), Howie Grossinger (OCA President), Eric Beauchemin (Executive Director ACQ)
The National Leadership Forum is a gathering of national camping leaders, which includes the CCA/ACC Executive and the Board of provincial representatives, provincial Executive Directors (currently four) and Provincial Presidents. The vision for this group is to meet annually to learn, network, share resources and advi se the Board on current issues and the need for action. The introduction of this Forum is part of the new structure envisioned for CCA/ACC.
The meeting began with the presentation of provincial reports. It became apparent that several provinces were w orking independently on similar projects. Individuals willingly offered to share resources in key areas: day camp standards, zip line standards, Board Manuals. accessibility reports and membership fee models.
The most exciting news came next on the agenda when Dr. Stephen Fine, Chair of Research for CCA/ACC, unveiled the results of the Canadian Summer Camp Research Project. This five-year research study, in part funded by CCA/ACC, conducted under the leadership of Dr. Troy Glover of Waterloo University, statistically proves what camp directors have always believed – that camps change lives in many positive ways. Full details of this study will be presented in future reports.
All members of the National Leadership Forum joined the CCA/ACC Board, which met on Tuesday October 18, 2011 to review a full year’s work and to look ahead to future plans. We learned that:
– A record 165 camps participated in the National Insurance Program
– The findings of the Healthy Camps Study, a five-year project of the American Camp Association with Canadian participation, have recently been released. Dr. Stephen Fine, CCA/ACC Research Chair, is preparing a summary of relevant information for camp directors, which will be posted in early 2012 on the CCA/ACC Website.
– The Canadian Camp Directors’ Course has been delivered in Ontario and New Brunswick to participants from every province. The next course will be offered in British Columbia in February 2012.
– Over three summers, campers from every province in Canada have planted a total of 30,000 trees. This program will be offered in summer 2012.
– CCA/ACC advocated in the Canoe/Kayak Legislation and the use of our National Parks by camp leaders
– CCA/ACC continues to recognize excellence in camping through the Awards Program
– CCA/ACC continues to work with BackCheck to help make our camps safe places.
– CCA/ACC supported Mary Casey, author of Camp Nursing-Circles of Care.
This book is now available through Volumes Online Publishing
– CCA/ACC has responded to many requests from the media to promote camping to the public.
– CCA/ACC continues to educate and inform our membership through Constant Contact, Facebook and the CCA/ACC Website.
– Written by Catherine Ross, CCA/ACC Communication Chair
Camp Nursing – Circles of Care is a major revision and expansion of Mary Casey’s 1997 book, Camp Health Care. Drawing on her many years of nursing administration and other roles in camping in Ontario, Mary’s book is a practical, easy-to-use reference containing principles that are applicable to all health professionals with particular emphasis on the multi-facetted job of the camp nurse. The content, written from a national perspective, is useful for camps with varying combinations and levels of healthcare staff.
Advances in medical knowledge and technology, legislation to protect safety and privacy and growing public expectations motivated Mary to rewrite her book. This new edition provides camps across the country with up-to-date information to assist them in developing a healthcare program based on high standards executed by health professionals who believe in excellence.
The comprehensive contents include: the role of the camp nurse, first-day health screening, medications, infection control, communicable disease outbreak, crisis planning, campers with special needs, risk management, health records, food service, out-trip health and safety and first aid.
Obtain your copy online at www.volumesdirect.com. In the search field enter “Casey” and proceed to order.